project . strategy . innovation
Through an unique method we are able to create products and innovation, using the design-based approach to help organizations to grow with a positive impact on business, identifying new ways to support consumers by uncovering latent needs, behaviours and desires.
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levels of application
01. Off the Shelf
A products purchase that are standard manufactured products rather than customized. We can update the product, translating the brand identity changing as minimal as possible to approximate a commodity to the brand DNA.
Application: market introduction and field tests
Investment level: low
time of development: days
Changeable: colour and trim
A facelift is the product revival through cosmetic means. It is a product upgrade representing a refresh perception to the market, changing specially its appearance while leaving engineering or design structure intact.
Application: to be more competitive in the market
Investment level: low to medium
time of development: weeks
Changeable: colour, graphics, paintings, finishing and small pieces.
03. New Design Product
It is a new product using known platforms. It brings to the consumer a new perception, but keeps mechanical parts, inner components positions and structure. A relative fast tool to translate the identity to the product line.
Application: differentiation and earn market share
Investment level: medium
time of development: months
Changeable: visual external design, surfaces, some features
04. New Platform
Total new product based on new platforms. It represents a radical move bringing innovation and it is a powerful tool to translate the brand identity into products.
Application: create innovation and market differentiation
Investment level: high
time of development: months / years
Changeable: the product concept, everything is new