our services
design & innovation
ARBO is a design company, which creates value through strategy, creating a brand DNA through the design & innovation. This powerful tool allow to differentiate from its competitors, anticipates desires and speaks a persuasive form language. During this process, we have 3 stages to burrows deep into a human's heart:
01. Setting Strategic Directions
Mapping & Positioning: benchmarking, trend mapping, design mapping, market analysis and others
Branding Language: branding, communication, identity and others
Product & Family DNA: visual brand language (VBL), product core values, design principles, design elements, design directions
Deliverable: brand book | visual identity book | consumer and experience analysis | VBL book
02. Product Development
Immersive Research: immersion and deep research (inside company, consumer, competitors, trends and others)
Industrial Design Development: product concepts, product design and the industrial preparation to mass production
Satellites: communication material, catalogues, high resolution images, packaging, IFU (manuals), sales point materials
Deliverable: concepts & opportunities | product report | prototypes | 3D (surfaces) | specs and documentations
03. Design Methods and Training Teams
Innovation Process
Design Process Training
Deliverable: innovation road map | development processes books | future vision book
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